The Importance of Product Photography
January 4, 2018
Building Brand Trust For Conversions
April 4, 2018

What To Send Your Designers

Checklist. Is your project…

For print?
  • 300 PPI (pixels per inch) resolution is needed for high quality printing.
  • CMYK color setting is used for printing.
  • A large PDF format for vector artwork allows for nearly unlimited scaling without image quality loss.
  • “Bleed” / no bleed: Sometimes the printer will ask for a “bleed.” This means that the graphics on a flyer, business card, etc. extend off the page to ensure that they go to the edge of the page when printed and trimmed.
  • A TIFF file is useful if you are printing a photo for a large poster, billboard, etc.
For screen?
  • 72 PPI resolution is used for web to help images load quickly on webpages.
  • RGB color setting is used for images shown on screen.
  • JPEG is the most common format for photos and graphics, but GIFs are used for animation files, and MP4 and AVI are used for video.


If you’re going to send a file containing a logo to be used on a printable or something for the screen, or if you want an element included IN a logo, a PDF or EPS file is preferred to prevent loss of quality.

Sending work from another designer?

Your new designer needs to give you a “packaged” Adobe Illustrator, Adobe Photoshop or Adobe InDesign file for each of your projects. This means that a folder for the project (flyer, catalogue, etc.) will be created that includes the Ai or InDesign file, the fonts used (because not every designer has the same font files, and if fonts are missing the project will not look the same), and any photos or graphics used (because again, your new designer won’t have the same files on his or her computer).

Have a specific font or fonts in mind for your project(s)?

Here’s what you need to know about fonts.
Fonts come in 3 types:
  • personal use (not meant to be used for commercial or profitable use)
  • commercial use (you need to purchase these fonts or a license to use the fonts commercially)
  • public domain (anyone can use them for any projects)
If you are going to use the font on anything that will generate income, you need to use a commercially licensed font. Your designers will have many of these available that fit your needs, but if you find a specific font that you want to use, it’s a good idea to purchase these ahead of time so that you can give them to your design team.

Do you have examples of things that you want your project to look like?

Take screenshots, photos, etc. Provide links to websites that you want yours to look or function like. Be as specific as possible about what you like about the examples (fonts, colors, layout, etc). The more references your design team has access to, the more likely they are to create the look you want.

Note: Copyright law prevents the copying of work already created. If you ask your design team to copy something, they cannot do this. They CAN and WILL emulate a look or style, however.