The Importance of Product Photography
Seeing is Believing
People remember 80% of what they see compared to just 20% of what they read- meaning that a product’s photos matter far more than a product description.
A whopping 81% of all customers research a product online before purchasing in store or online. This means that what they see will either drive them to buy or cause them to move on to another product. If a product’s photos are missing, bad quality, or “fake” looking, then the customer will believe this about the product, too.
Seeing is Wanting
When a customer looks at a product online, they wonder: “How will this fit into my life?” Showing a product in use with a model or in a lifestyle shot helps customers envision themselves with a product. This imaginative process creates an emotional reaction which is more likely to drive a customer to purchase.
Does your product come in multiple styles, colors, or sizes? Use your photos to show ALL of these variants. Everyone has different tastes, and having photos that accurately portray each product variation will increase the likelihood of purchase.
Seeing is Reassuring
The more expensive a product is, the more time a customer will spend looking over the product page.They will examine every angle and aspect of the product. Your photos should show the features of your product, the small details. The closer your customer gets to your product, the more likely they are to buy it.