Festivals can be a nerve wracking venture. Attendance is never guaranteed and any negative PR can break the entire event. Santa Cruz Vegfest gave Mockingbird Studios only 6 weeks to promote the event. Mockingbird Studios immediately went to work creating a branding guide and marketing campaign. Within a week the event was being marketed online with site ads and promoted through print media and local radio/tv. The event broke historic attendance records at its venue, a complete success.