The manufacturing industry relies on trust. If the product fails, so does the company. CryoWest Inc was experiencing fast growth and there was no room for mistakes. But, the company’s banding had grown tired and new industry was looking for a fresh look. A complete revamp of their branding, a new ecommerce website, and heavy online marketing, CryoWest is leading the liquid nitrogen VJ piping, cryogenic equipment and applications industry.