E-Commerce PRODUCT IMAGING REQUIREMENTS

Product Photography for Amazon

AMAZON

File type: JPEG, PNG, TIFF, or GIF (though JPEG is recommended).

Required Image Size: 1000 pixels wide.

Recommended Image Size: 2560 pixels wide.

Maximum product photo file size: 10 MB.

The MAIN image on your product pages must have a Pure White Background (RGB 255,255,255).

In focus, sharp, high-resolution, well-lit photos of products that reflect the correct color of the product.

Product identifier must be included in file names (Amazon ASIN, JAN, EAN, 13-digit ISBN or UPC).

Shopify Imagery

SHOPIFY

File type: JPEG recommended.

Required Image Size: 800×800 pixels.

Recommended Image Size: 2048 x 2048 pixels.

Maximum product photo file size: Your product images can be up to 4472 by 4472 pixels, or 20 megapixels. However, product images need to have a file size smaller than 20 MB to upload to Shopify.

ETSY

File type: JPEG, GIF, and PNG.

Required Image Size: Listing photos should be at least 1000 x 1000 pixels to allow for zoom.

Recommended Image Shop Banner Size: 760 x 100 pixels.

Recommended Cover Photo Size: 3360 x 840 pixels (minimum size = 1200 x 300 pixels).

Maximum product photo file size:Your product images can be up to 4472px by 4472px, or 20 megapixels. However, product images need to have a file size smaller than 20 MB to upload to Shopify.

WOOCOMMERCE

File type: JPEG, GIF, and PNG.

Required Image Size: 800 x 800 pixels, although larger photos are recommended if your products are detailed (this allows for zoom).

The default values for WooCommerce settings are:

    • Catalog Images: Width (270 px), Height (370 px), Hard Crop (uncheck).
    • Single Product Image: Width (460 px), Height (628 px), (uncheck).
    • Product Thumbnails: Width (75 px), Height (100 px), Hard Crop (uncheck).

EBAY

File type: JPEG, GIF, PNG, TIF, and BMP.

Required Image Size: 500 pixels minimum on one side.

Recommended Image Size: 800-1600 pixels.

Other requirements and guidelines:

    • eBay allows sellers to upload up to 12 product photos for each listing. The zoom/enlarge feature is automatically implemented on photos with high enough resolution (at least 800 pixels on the longest side, though they recommend at least 1600 pixels).
    • JPEG photos should have a quality of 90 or higher on the 0–99 JPEG quality scale.
    • Product photos may not have any borders, text, artwork or logos.

GOOGLE SHOPPING

File type: JPEG, GIF, PNG, TIF, and BMP.

Required Image Size: 100 x 100 pixels for non-apparel; at least 250 pixels square for apparel.

Recommended Image Size: 800-1600 pixels.

Other requirements and guidelines:

    • Google Shopping prohibits product photos from having text, watermarks or borders.
    • They allow product staging, but recommend these photos are not used for the primary photo.
    • The product should take up 75%–90% of the image frame. You can use up to 11 product photos on Google Shopping.
Product Photography for Amazon
Shopify Imagery
Etsy Prpduct Photography
WooCommerce Store Imagery
Product Photography for Ebay Listings
Google Shopping Product Photography